Art Director

Problem:

Gold Bond has lost contextual and cultural relevancy, so our core audience is either unaware of it, or uninterested, we are having a old fashion brand were our audience are old people, and the young audience is looking for exiting brands .

Tech Lead

Goal:

This landing aims to reposition Gold Bond as a contemporary, modern and attractive brand, seeking to reintroduce the brand to new customers while revitalizing and changing outdated perceptions.